Table 4. Results of the comprehensive user experience analysis of the two proposed contents (turtle ship pop-up card, pollack bell).

	Turtle ship pop-up card	Pollack bell
Mean(SD)
Competence	3.556(0.416)	3.722(0.352)
Sensory and Imaginative Immersion	3.639(0.447)	3.833(0.297)
Flow	3.083(0.647)	3.722(0.392)
Tension	0.056(0.236)	0.083(0.257)
Challenge	2.278(0.927)	2.444(0.745)
Negative affect	0.444(0.616)	0.250(0.647)
Positive affect	3.694(0.622)	3.889(0.274)
Pairwise Comparison (p-value)
Competence	p=0.109
Sensory and Imaginative Immersion	p=0.083
Flow	p<0.05*
Tension	p=0.317
Challenge	p=0.551
Negative affect	p=0.306
Positive affect	p=0.236